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You might not know it, but you need landing pages
Most businesses benefits from implementing landing pages in their online presence. The use cases is endless form highly converting product pages to customer satisfaction surveys.
If the actions you want your visitors to take is straight forward and success is equal to the number that follow all the way thou then you don’t want to distract or temp the visitor whit options to browse your site instead of finishing the task.
What categorize a landing page?
No Design Dependencies – you can but you don’t have to follow the design that applies to your main website.
Everything can be optimized whiteout taking your existing website into account, that way design, language, tone of voice, images, load speed and much more can be fine-tuned to maximize convection rate.